Bill arrived in Los Angles after the death of his father, Bill Spencer, Sr. Though Bill, Jr. and Bill, Sr. had been estranged for years, they reconciled before the Senior’s death, leaving Junior with 50 percent ownership of Spencer Publications and a one-way ticket to the land of the Forresters.

He may share a name with his father, but Bill, Jr. couldn’t be more different. He’s completely uncensored, always speaking his mind -- no matter who’s around! -- and a tad bit twisted. The most obscene things come out of his mouth, yet he somehow remains charming and manages to get away with it. That takes talent. Within mere months in town, Bill struck up a deal with the devil..er..Stephanie, and set eyes on Donna Forrester. Yes, looks like this ruthless publishing bigwig is going to get along just fine in LA.